Managing Photovoltaic Projects

Market Conditions, Economics and Sales

Content

• Introduction to PV technology, typical PV systems and applications
• Recent developments in the global PV market and outlook
• Current energy policies and financial support schemes for PV
• Management of solar projects with case studies
• Market analysis and development of sales strategies
• Marketing and sales of solar technology
• Solar investments: Economic assessment and financing
• Escorted field trip to a working PV system

Purpose

• In this course, you will gain the essential information for successfully implementing large-scale PV projects - from initial concept to full operation.
• You will learn about common PV technologies and typical PV system configurations, components and costs.
• You will be able to assess market conditions and recognize market barriers and project opportunities.
• The course covers the planning and organization of complex, large-scale PV projects and the major risks that could affect them.
  The course will show you how to perform an economic analysis of a PV project, and organize suitable finance – including the use of public support schemes - as well as how to develop an appropriate market entry and sales strategy.

Target group

• The course is organized for people who are new in PV project development or who want to deepen their knowledge in this area. It addresses engineers as well as non-engineers. It also is highly suitable for those who do not yet implement own projects but get in touch with them in their everyday work-life.

• PV engineers and electricians, staff from financial institutions, staff from electricity utilities, members of public administration, project developers from the PV or other renewable energy sectors, management and sales staff, civil engineers, are only some examples of occupational groups who are invited to this course. The course is also interesting for young professionals or students.

Requirements

• No specialized technical knowledge is required to follow the course. Basic understanding in economic calculations and financing is helpful but no absolute pre-requisite.

Advantages

• Development of the skills and  knowledge necessary for your own large-scale PV projects, or for the assessment of business plans from others.
• How to use the knowledge and understanding to reduce risks in your PV projects.
• Information on the latest market and technology trends.
• Get a head-start in PV project development by utilizing the in-depth, active experience of our trainers in the PV business.
• Benefit from real-life case studies.
• Rapid, hands-on training.

Program

Technical aspects: What you need to know about PV projects

• Which PV technologies are on the market and how the technology  is developing
• Choosing the right site and checking the solar irradiation
• Typical PV systems and an overview to their components
• Distinguishing the quality of components
• Maintenance

Current energy policies and financial support schemes for PV

• Overview of support mechanisms for PV: Feed-in tariffs, quotas, net-metering, tax incentives
• Development of policy frameworks for PV in selected countries
• Barriers to the implementation of PV

Management of solar projects

• Overview of project phases from initial concept to operation and maintenance – the right timing
• Developing PV project plans: Planning and commissioning, approvals, logistics, construction, grid-connection, after-sales service
• Project management
• Choosing the right installer and other sub-contractors
• Grid connection and agreements for purchase of power
• Health and safety

Solar Investments: Economic Assessment and Financing

• Costs of components, the total investment and operation
• Financing projects
• Project cash flows and valuations
• Typical risks in solar projects
• Risk sharing amongst project partners
• Practical case studies on cash flows for solar projects
• Practical case studies on solar project valuations
• Fund raising, loans, public private partnerships (PPP)

Market analysis and development of sales strategies

• Recent PV market developments
• Market analysis (market conditions, customer groups)
• Developing a PV project business
• Strategies for market entry
• Management and finding partners
• Sales channels
• Developing a marketing strategy
• After sales service

Field trip to a working PV system

Excersise

• High proportion of group work based on case studies
• Development of project management strategies
• Analysis and set up of financial business plans with group discussion
• Inspection of a large PV system during the guided field trip

Speakers

Gerard Reid, Ardour Capital

Marc Clinckaert, SMA

Tina Völker, RENAC

Further information and contact

Für detaillierte Informationen zu den Kursinhalten wenden Sie sich bitte an den Projektleiter:

• Herr Jens Altevogt
• E-Mail: info[at]renac.de
• Tel: +49 (0) 30-526 895 870

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